Locals and Conservationists May Have to Make a Deal with the Devil to Save Squaw
How to un-fuck Squaw Valley. (Click here to see why it’s fucked.) By Andrew J. Pridgen Squaw CEO Andy Wirth has become something of a sympathetic creature of late in that he has to continue to carry a...
View ArticleSquaw’s Bosses Planning to Break Resort Like a Piggy Bank, Collect the Cash...
Why Squaw is fucked. (Click here to see how to un-fuck it.) By Andrew J. Pridgen Before we jump feet first into the water theme park and the specifics of the Squaw redevelopment plan which they all but...
View ArticleGoPro landed in Squaw Monday to debut more shit you don’t need to film the...
And you get a drone and you get a drone and you get a drone. By Andrew J. Pridgen GoPro, the company started by the son of the founder of Silicon Valley investment bank Roberston Stephens, is about to...
View ArticleJT Holmes posts ghostwritten ‘open letter’ at the behest of his Squaw...
And we rebut Holmes’ well-timed appeal to the public prior to Placer County Supes’ Tuesday decision whether to let a private equity firm go forward with a tantalizingly horrible development plan for...
View ArticleThe time has come to boycott Squaw Valley USA
They won’t listen to us. Now it is time to make them hear us where it counts: The bottom line. By Andrew J. Pridgen We live in the unfortunate time of magical-thinking-meets-sensationalism, Of...
View ArticleWhat lovely timing for a giant structure fire for Homewood’s ownership group
With plans to break ground in 2017 on a massive mountain redevelopment, we’re not saying the Basin’s most notorious big-ski-structure firestarter Alex Cushing would be proud …but… By Andrew J. Pridgen...
View ArticleDeath of the Press Box’s 16 biggest posts of 2016
It was the worst of times and then times got fucking worse. By Andrew J. Pridgen and Kyle Magin In hindsight we might think about how cute and quaint our complaints of this year really were with no...
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The private equity firm that owns Squaw Valley-Alpine Meadows is a...
Winning by losing and showing no care or concern for the end user (skiers and riders) while doing so. By Andrew J. Pridgen A couple weeks ago, the marketing office at Squaw Valley came up with a...
View ArticleSquaw CEO Andy Wirth’s latest email expression “Atmospheric Rivers” is...
The free verse poem vaguely hidden by his email transmission is the Squaw CEO’s masterwork to date. By Andrew J. Pridgen Performance artist, corporate mouthpiece, serial monologist, evolutionary...
View ArticleQuitting Google
The world’s biggest advertising and media companies are waking up to the fact that despite all the available analytics Google is opaque about why ads end up where they do. By Andrew J. Pridgen It may...
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