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Old Dude is Still Figuring out Facebook, Blows Up Horndog Fest for Julia Mancuso
This week’s social media equivalent of someone ‘introducing’ you to Modest Mouse. By Kyle Magin People who are sincere on social media are the best. A typically fun/sexy/I-live-in-sunny-perfect-places...
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This is not the El Niño you are looking for
Sorry bro, that Super El Niño you’re waiting on is just a symptom of you fucking up the planet/turning the ocean into a hot tub. Signed, every dying fish everywhere. By Andrew Pridgen Guess fucking...
View ArticleHow to remember Erik Roner’s life without focusing on his death
Truckee resident Erik Roner, 39, died Monday in a skydiving accident at Squaw. The incident was the equivalent of a NASCAR driver perishing in a head-on on the way to the store to grab a gallon of...
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How will the ski biz survive the mass-exodus of white people when all its...
Skiing is marketing to the Cleavers in a Modern Family America. Unless serious changes are made in how the sport sells itself (and to whom), it’ll die. Written By Kyle Magin Ski industry marketing...
View ArticleSquaw CEO Andy Wirth is the Aaron Sorkin of terrible emails
Once a quarter Squaw CEO Andy Wirth grabs a hold of his keyboard and spits out magic. By Andrew Pridgen Whether it’s “confirming the prevailing wisdom” (<– my favorite #wirthline to date; how does...
View ArticleThe craps table is full of assholes: This and other musings from 28 minutes...
These scenes are a reminder of how adept we’ve become at pretending the glue-gunned feathers holding together our economic and moral fabric are going to hold. By Andrew J. Pridgen I come from gambling...
View ArticleSierra resorts expecting 10, 20…f*ck it, 50 feet of snow this weekend!!!
El Niño is about to fire up the whistles and tequila poppers for #springbreak16 in the Sierras this weekend. And while it’s currently sending up in BC and Washington State, the Niño’s Southwest flight...
View ArticleMeet John Snow: A Ski Movie for the Rest of Us
Below is the pitch for Meet John Snow: A Ski Movie for the Rest of Us. I’m hoping for Wes Anderson to get attached as he handled the skiing during the giant slalom with puppets climax in The Grand...
View ArticleLocals and Conservationists May Have to Make a Deal with the Devil to Save Squaw
How to un-fuck Squaw Valley. (Click here to see why it’s fucked.) By Andrew J. Pridgen Squaw CEO Andy Wirth has become something of a sympathetic creature of late in that he has to continue to carry a...
View ArticleSquaw’s Bosses Planning to Break Resort Like a Piggy Bank, Collect the Cash...
Why Squaw is fucked. (Click here to see how to un-fuck it.) By Andrew J. Pridgen Before we jump feet first into the water theme park and the specifics of the Squaw redevelopment plan which they all but...
View ArticleGoPro landed in Squaw Monday to debut more shit you don’t need to film the...
And you get a drone and you get a drone and you get a drone. By Andrew J. Pridgen GoPro, the company started by the son of the founder of Silicon Valley investment bank Roberston Stephens, is about to...
View ArticleJT Holmes posts ghostwritten ‘open letter’ at the behest of his Squaw...
And we rebut Holmes’ well-timed appeal to the public prior to Placer County Supes’ Tuesday decision whether to let a private equity firm go forward with a tantalizingly horrible development plan for...
View ArticleThe time has come to boycott Squaw Valley USA
They won’t listen to us. Now it is time to make them hear us where it counts: The bottom line. By Andrew J. Pridgen We live in the unfortunate time of magical-thinking-meets-sensationalism, Of...
View ArticleWhat lovely timing for a giant structure fire for Homewood’s ownership group
With plans to break ground in 2017 on a massive mountain redevelopment, we’re not saying the Basin’s most notorious big-ski-structure firestarter Alex Cushing would be proud …but… By Andrew J. Pridgen...
View ArticleDeath of the Press Box’s 16 biggest posts of 2016
It was the worst of times and then times got fucking worse. By Andrew J. Pridgen and Kyle Magin In hindsight we might think about how cute and quaint our complaints of this year really were with no...
View ArticleThe private equity firm that owns Squaw Valley-Alpine Meadows is a...
Winning by losing and showing no care or concern for the end user (skiers and riders) while doing so. By Andrew J. Pridgen A couple weeks ago, the marketing office at Squaw Valley came up with a...
View ArticleSquaw CEO Andy Wirth’s latest email expression “Atmospheric Rivers” is...
The free verse poem vaguely hidden by his email transmission is the Squaw CEO’s masterwork to date. By Andrew J. Pridgen Performance artist, corporate mouthpiece, serial monologist, evolutionary...
View ArticleQuitting Google
The world’s biggest advertising and media companies are waking up to the fact that despite all the available analytics Google is opaque about why ads end up where they do. By Andrew J. Pridgen It may...
View ArticleLocals and Conservationists May Have to Make a Deal with the Devil to Save Squaw
How to un-fuck Squaw Valley. (Click here to see why it’s fucked.) By Andrew J. Pridgen Squaw CEO Andy Wirth has become something of a sympathetic creature of late in that he has to continue to carry a...
View ArticleSquaw’s Bosses Planning to Break Resort Like a Piggy Bank, Collect the Cash...
Why Squaw is fucked. (Click here to see how to un-fuck it.) By Andrew J. Pridgen Before we jump feet first into the water theme park and the specifics of the Squaw redevelopment plan which they all but...
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